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Master of Electronic Art
Mediated Body 591
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McLuhan's "The Extensions of Man" Overview Marshall McLuhan was an academic who changed the way popular culture considered mass media. His theories were very controversial when first released in the 1960s, and became part of the pop cultural phenomenon of that decade. His work now seems to have accurately predicted now common features of digital media. His 1964 book "Understanding Media: The Extensions of Man"proposed that all technology is an extension of human capability, including language itself. By putting physical devices, thoughts, and expressions into one category, McLuhan redefined them all as "media" and also as "extensions of man". His most famous and possibly most misunderstood quote is "the medium is the message". Primary Reading A fast overview of Marshall McLuhan http://deoxy.org/media/McLuhan
"McLuhan Reconsidered" by Jim Andrews http://vispo.com/writings/essays/mcluhana.htm McLuhan, Marshall. Understanding Media: The Extensions of Man . New York: McGraw Hill, 1964. 301.243 MCL : T.L. Robertson Library Level 4 McLuhan still dead? 25 years later http://www.aec.at/en/festival2005/podcasts/podcasts.asp More The Official MacLuhan website http://www.marshallmcluhan.com/pub.html The University of Toronto McLuhan Program in Culture and Technology http://www.mcluhan.utoronto.ca/marshal.htm "What is the Meaning of The Medium is the Message?" by Mark Federman McLuhan Program in Culture and Technology http://individual.utoronto.ca/markfederman/article_mediumisthemessage.htm Audio Recordings of McLuhan |